Every order is packed with love
We're not a giant corporation or a faceless marketplace. We're a small team that really cares about the families we serve, treating every order as if it were for our own baby.
EVERY BABY DESERVES THE BEST
Our mission
Our mission is to give families across the United States easy access to clean, trusted baby formula and baby food made in Germany. We believe every baby deserves a healthy start with carefully selected products that meet some of Europe's highest quality standards.
REAL PEOPLE BEHIND EVERY ORDER
Our team
We're a Berlin-based team of 20+ people with different backgrounds and expertise, united by one goal: helping parents give their little ones the best possible start.
In the picture, you can see our customer support team. From top to buttom: Anna, Ben and Lena.
TRANSPARENCY YOU CAN TRUST
Our promise
When it comes to your baby's nutrition, trust starts with transparency. That's why every order we ship includes a Batch Report showing the exact batch number and expiration date of every formula in your package.
We want you to know exactly what you're receiving, because you deserve complete confidence in what you're feeding your little one.
Small team. big heart.
Our company by the numbers
HOW PARENTS RATE US
Parents love us!