About us

Serving the world with premium baby food

littleformula is a Germany-based online shop dedicated to providing premium organic baby food. We understand optimal nutrition is essential for your baby’s growth from day one, so we carefully select only trusted European organic baby formula brands for our store. Our commitment to quality ensures that each product meets the highest standards. If you ever need assistance in choosing the best formula for your little one, our knowledgeable and friendly customer service team is here to guide you every step of the way.

Hi, nice to meet you

As a parent of two, I understand the deep desire to provide the best nutrition for your children, which is why I founded this company. Growing up, I was fed Hipp baby food, a brand that stood the test of time for quality and care, and it played a significant role in shaping my values as a parent. I’ve also chosen HiPP for my own children, trusting in its high standards. 

 

My mother has always been my inspiration - her loving and nurturing nature taught me the importance of giving the best care possible. With this in mind, my mission is simple: to offer premium, organic baby food that I trust for my own children so that every parent can feel confident in the products they choose for their little ones.

Sarah / Founder & Parent

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Why should you choose littleformula?

We care about our customers

We are fully aware of the competition in the market, but we stand out by prioritizing our customers’ satisfaction. Our customers love us for our fast delivery, secure packaging, and prompt customer support! Take a moment to listen to what one of our satisfied customers says about their experience with us!

Our Mission

Our mission is to provide parents with high-quality organic baby formula, ensuring their little ones receive the best nutrition from day one. We are committed to delivering premium products directly to your doorstep with convenience, reliability, and care. Focusing on customer satisfaction, we aim to offer a seamless, hassle-free experience, always prioritizing your baby’s well-being and peace of mind.

Our Priorities

Each shipment is registered with the FDA, and our prices include customs duties and taxes. Combined with our partnership with UPS Express, we ensure delivery within 1-3 business days. We take every measure to ensure that the baby food we offer is safe, high-quality, and authentic. We meticulously track batch numbers for every order and product to maintain this commitment. This process allows us to guarantee the traceability and safety of every item we deliver to your family. You can have peace of mind knowing that the baby food we provide meets the highest standards of safety and care.

Parents love us!

Excellent service for the best customers