Skip to content Loading

New here? Get 20% OFF your 1st order!

Use code: NEW20

Free Express Shipping from $150

Authentic European Formulas

Free Gifts from $30

Freshness Guaranteed

Baby Care
15 products
  • HiPP Face & Hand Wipes  – For Sensitive Baby Skin (20ct)
    Safe for eczema-skin
    from birth
    HiPP Face & Hand Wipes
    $5.95
    / 20 wipes
    Extra gentle wipes, made with 99% water for sensitive skin.
  • HiPP Face & Body Cream – For Sensitive Baby Skin (75ml)
    Safe for eczema-skin
    from birth
    HiPP Face & Body Cream
    $10.95
    / tube
    Soothing cream with organic almond oil. Suitable for eczema-prone skin.
  • The Ultimate Baby SPF 50+ Bundle
    Save $20 with this bundle
    from birth
    The Ultimate Baby SPF 50+ Bundle
    $34.95
    / bundle
    Complete SPF 50+ sun protection from face to body. Reef-friendly & water-resistant.
  • HiPP Hair & Body Wash – For Sensitive Baby Skin (200ml)
    Tear-free
    from birth
    HiPP Hair & Body Wash
    $11.95
    / seal 🦭
    Tear-free, gentle wash. Nourishes hair and skin with organic almond extract.
  • HiPP Toddler Lip Balm – For Sensitive Baby Skin
    With shea butter
    from birth
    HiPP Toddler Lip Balm
    $6.95
    / lipstick 💋
    Organic almond oil lip balm, fragrance-free, perfect for toddler lips.
  • HiPP Sleep Well Bath – For Sensitive Baby Skin (350ml)
    Calming bath
    from birth
    HiPP Sleep Well Bath
    $13.95
    / bottle
    Calming bath additive for unwinding and a peaceful bedtime.
  • HiPP Body & Hair Wash Value Family Pack – For Sensitive Baby Skin (400ml)
    Best value
    from birth
    HiPP Body & Hair Wash Value Family Pack
    $13.95
    / bottle
    Gentle hair and body wash for the whole family. Suitable for eczema-prone skin.
  • HiPP Diaper Rash Cream – For Sensitive Baby Skin (75ml)
    Safe for eczema-skin
    from birth
    HiPP Diaper Rash Cream
    $10.95
    / tube
    Soothes diaper rash while protecting against wetness and chafing.
  • HiPP Shampoo & Conditioner – For Sensitive Baby Skin (200ml)
    Sale
    from birth
    HiPP Shampoo & Conditioner
    now $8.36
    (regular $11.95)
    Tear-free shampoo and conditioner. Gentle care for tangle-free hair.
  • HiPP Foaming Face & Hands Wash – For Sensitive Baby Skin (250ml)
    Tear-free
    from birth
    HiPP Foaming Face & Hands Wash
    $13.95
    / duck 🦆
    Gentle foam with organic almond extract. Suitable for eczema-prone skin.
  • HiPP Milk Lotion – For Sensitive Baby Skin (350ml)
    With organic almond oil
    from birth
    HiPP Milk Lotion
    $13.95
    / bottle
    Moisturizing, non-greasy care with panthenol and organic almond oil.
  • HiPP Care Oil with 100% Natural Oils – For Sensitive Baby Skin (200ml)
    Multi-use oil
    from birth
    HiPP Care Oil
    $11.95
    / bottle
    Versatile, natural oil that protects and nourishes delicate baby skin.

EVERYDAY CARE FOR DELICATE BABY SKIN

Trusted baby care for sensitive skin

Gentle, natural care for delicate baby skin, designed to protect, soothe, and support from the very first day. Dermatologically tested and free from nasties such as parabens, silicones, mineral oils, artificial fragrances, and harsh chemicals, ensuring only carefully selected baby-safe ingredients are used.

All products are made in the EU under strict quality and safety standards, with continuous control throughout production. Every ingredient is chosen based on scientific research and proven suitability for delicate baby skin, giving parents confidence in safe, gentle daily care.

Little Formula

WHY PARENTS CHOOSE US

Your trusted source for European baby formula

We are rated Excellent on Trustpilot for a reason. Parents trust our carefully curated selection of authentic European formula brands, love our fast shipping, and value the personalized support we provide every step of the way.

Express delivery

From Germany to the US in just 2–4 business days with full tracking.

No extra fees

All duties and tariffs are covered by us. No hidden costs!

Guaranteed fresh

All formulas have at least 6+ months until expiration.

Feeding guide

Step-by-step instructions printed in US English with every order.

SUPPORT FOR PARENTS

Frequently Asked Questions

Here are the questions most often asked by parents. We know choosing baby formula can feel overwhelming, but we’re here to help make it easier with clear answers and guidance you can trust.

Secure payment

Is my payment information secure?

Yes. All payments are processed through secure, encrypted systems to ensure your personal and payment details are fully protected at every step.

Can I choose a fast and easy checkout option?

Yes. In addition to credit cards, you can use Apple Pay, Google Pay or Paypal express checkout for a quick and seamless checkout experience.

Please make sure to carefully check your shipping address before completing checkout, as many customers have saved or outdated addresses in express checkout options.

What payment methods do you accept?

We offer several secure payment options for your convenience, including credit card, PayPal, Apple Pay, and Google Pay.

Your cart
Your cart is empty
Have an account? Log in to check out faster.
Continue shopping Continue shopping
Cart total $0.00 USD
Product image Product information Quantity Product total