Parents holding their newborn at a bright window

EU Organic Baby Formulas

HiPP & Holle Formula.
Shipped straight from Germany.

Authentic European baby formula, bought directly from HiPP & Holle and delivered to your door in 2–4 business days. 

  • GMO-free, no corn syrup
  • 20,000+ US families
  • 4.8 / 5 on Trustpilot
  • No hidden fees, duties paid

From Germany to your door in 2–4 business days

Every order leaves our German warehouse within 24 h on business days and flies express — with full tracking from the first scan to your doorstep.

  • Ships within 24h on business days
  • Full door-to-door tracking
  • Delivered in 2–4 business days

The price at checkout is the price you pay

All duties and tariffs are covered by us — your delivery never rings the doorbell with a surprise invoice, and there is no customs paperwork for you.

  • All duties & tariffs covered
  • No customs paperwork for you
  • No hidden costs, ever

Fresh stock, never clearance

We buy directly in Germany and rotate stock continuously — every formula leaves with at least 6+ months until expiration, batch-checked before shipping.

  • 6+ months shelf life guaranteed
  • Sourced directly in Germany
  • Batch-checked before shipping

Instructions you can actually read

A step-by-step feeding guide in US English is printed with every order — measurements already converted, stage-by-stage guidance, no guesswork.

  • Printed with every order
  • US measurements & water ratios
  • Stage-by-stage guidance

EU ORGANIC FORMULA, BABY FOOD & CARE

Start with formula. Stay for the rest.

#1 Bestseller

Hypoallergenic Formula

HiPP HA Combiotik · PRE, Stage 1 & 2 · from $29.95

Shop HA formula

Serving Parents.
Delivering Peace of Mind.

Factory-sealed German formula, date-checked and packed in Berlin, with a guaranteed 6+ months until expiry. FedEx Express in 2–4 business days, duties paid, $0 at the door.

4.8 / 5 · 356 reviews
Cow Milk FormulaOrganic · from $19.95Goat Milk FormulaOrganic · rom $26.95Comfort & Anti-Refluxfrom $28.95Organic PouchesOrganic · from $2.49Organic PorridgesOrganic · from $7.99Baby Carefrom $2.99

Parents on video

Verified reviews, on camera

Rated 4.8 / 5 based on 356 reviews

German stages, explained

Five numbers on the box. One is yours.

German formula follows your baby's age in stages. Pick the one that matches today — the boxes underneath are the ones you would actually buy.

Stage 1 · from birth. The same base as PRE, just a little creamier, to keep a hungry baby full a bit longer.

Every baby is different — always talk to your pediatrician when you choose a formula.

Holle veggie pouches

Grown in the garden, squeezed for little ones.

Organic veggies and fruit in Demeter quality, gently blended into a smooth pouch. From 6 months, in a recyclable pouch.

Veggie BunnyCarrot & sweet potato with peasFrom 6 months · no added salt

Carrot CatCarrot, mango, banana & pearFrom 6 months · no added sugar

Power ParrotPear & apple with spinachFrom 6 months · no added sugar

Zebra BeetApple & banana with beetrootFrom 6 months · no added sugar

Ready for the first spoon?

From first bottle to first spoon, we grow with you.

The same organic brands you trust for formula, now for their very first bites. Gentle grains, no added sugar and plenty of happy mess.

Best. Breakfast. Ever.
6+monthsFirst bite!
Certified EU organicNo added sugar or corn syrup
Shop all porridges

What parents say

Verified reviews, by real parents

4.8/ 5 Rated 4.8 out of 5
  • “Nothing to pay at customs.”
  • “Faster than my pharmacy refills.”
  • “Dates a full year out.”
  • “From colicky to calm.”
  • “The English guide made switching easy.”
  • “Both of my babies have done excellent on it.”
365 reviews

The wind-down bath

Warm water, soft bubbles, sweet dreams.

HiPP Baby Care means no tears, gentle care for sensitive skin and a calm little one at bedtime.

Hair & Body WashShampoo and body wash in one, from the seal bottle

Sleep Well BathA calming bath for the evening routine

Body & Hair Wash Family PackCleanses gently and without tears, from day one

Shampoo & ConditionerEasy combing, no tugging

Foaming Face & Hands WashSoap-free foam for face and hands

HiPP Baby care

The little moments in between feeds.

Bath time, foot rubs, lotion everywhere. Gentle European care from the brand you already trust.

  • SPLASH TIME

    Five minutes of splashing

    …and twenty of wiping the floor.

    Goes well with
    HiPP Hair & Body Wash – For Sensitive Baby Skin (200ml)
    HiPP Hair & Body WashTear-free · 200 ml
    $12.00
  • Tiny toes

    A little foot rub

    The best part of the evening, for both of you.

    Goes well with
    HiPP Care Oil with 100% Natural Oils – For Sensitive Baby Skin (200ml)
    HiPP Care Oil with 100% Natural OilsOrganic almond oil · 200 ml
    $12.00
  • Lotion o’clock

    Somehow it ends up everywhere

    Soft skin, sticky cheeks. Worth it.

    Goes well with
    HiPP Milk Lotion – For Sensitive Baby Skin (350ml)
    HiPP Milk LotionAlmond oil & shea butter · 350 ml
    $15.00

Still got questions?

We respoond within 24 hoursMon–Fri, 9–18 CET

Answers, instantly

Every answer, one search away

Type what you're wondering about — the FAQ finds it before you finish.

32 answers

Can I return the products?

Unfortunately not. Our Baby formula and foods are hygienic and perishable food products that can not be returned. If we were to accept a return, we would be unable to verify its authenticity, putting all other customers at risk. We only sell baby food products delivered directly from the manufacturer or designated wholesale distributor.

How do I cancel my order?

If you wish to cancel your order, please contact our customer service via our help desk (see the lower left corner where it says “Help”) within 30 minutes. We cannot guarantee a refund if you do not contact us within 30 minutes of your purchase. Our warehouse aims to pack and ship orders as quickly as possible to meet delivery deadlines.

Please note: A 5% cancellation fee applies to canceled orders, as the payment providers charge non-refundable payment processing fees that are not returned to us when a refund is issued. This fee simply helps cover those costs and is not a source of profit for us.

What payment methods do you accept?

We offer several secure payment options for your convenience, including credit card, PayPal, Apple Pay, and Google Pay.

Is my payment information secure?

Yes. All payments are processed through secure, encrypted systems to ensure your personal and payment details are fully protected at every step.

Can I choose a fast and easy checkout option?

Yes. In addition to credit cards, you can use Apple Pay, Google Pay or Paypal express checkout for a quick and seamless checkout experience.

Please make sure to carefully check your shipping address before completing checkout, as many customers have saved or outdated addresses in express checkout options.

How do I redeem a coupon or store credit?

You can apply your coupon code directly at checkout in the designated “Add discount” field.

To use store credit, simply log in to your account or enter your email address at checkout. Your available store credit will then appear automatically, and you can apply it toward your order before completing payment.

Do I need to pay duties or tariffs?

No! All customs duties and tariffs are prepaid by us. You only pay the price you see at checkout. Enjoy smooth, worry-free shopping with no hidden costs.

What should I do if I receive a customs bill from FedEx?

If you receive a customs or duties bill from FedEx, don't worry. In the rare event that this happens, simply send a copy of the bill (including all pages) to our customer support team, and we'll take care of it as quickly as possible.

These situations are uncommon, and you can rest assured that we handle customs-related issues on your behalf.

Do I need to pay for express shipping?

We offer free express shipping on orders over $150. For orders under $150, express shipping costs $19.95.

How long does shipping take?

We aim to dispatch your order within 24 hours of it being placed. Once shipped, delivery from Germany to the USA takes 2–4 business days, depending on your location.

Please note that we don’t ship on weekends or German national holidays.

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Where do you ship from?

All orders are shipped from our warehouses in Berlin, Germany. Our climate-controlled facility is regularly inspected and maintained to meet strict food safety and quality standards, ensuring your formula is stored under optimal conditions before shipment.

How do I track my order?

Once your order has been shipped, you will receive a shipping confirmation email and SMS containing your FedEx tracking number and direct tracking link to your order, so you can easily check the latest delivery updates anytime.

Can I have my order delivered to a FedEx pickup location?

Yes. Once your order has shipped, you will receive a FedEx tracking link in your shipping confirmation email. Open the tracking link to manage your delivery preferences, including selecting a convenient FedEx pickup location. If you are away, you can also choose a vacation hold for your shipment.

Can I have my order delivered to a PO Box?

No, we do not deliver to PO boxes. Please provide a physical street address to ensure successful delivery of your order.

Why is German formula considered the gold standard in infant nutrition?

German formulas, like HiPP formulas, have decades of trust with parents worldwide. They are made under strict EU organic standards, which are stricter than USDA organic, and are known for rare or no recalls. German formulas are based on the latest scientific research and contain no harmful ingredients such as corn syrup, artificial flavors, pesticides, antibiotics, or GMOs.

This combination of safety, quality, and science is why many parents and pediatricians worldwide consider German formula the gold standard for babies.

Where do I find the English feeding guide?

Every order comes with a printed feeding guide in English! So you can be confident in feeding your baby the correct amount of formula!

Does the formula come with a scoop?

To ensure correct proportions, every one of our formulas comes with a manufacturer-provided scoop. Please only use the provided measuring spoon to dose in the proper quantities, ensuring your baby always receives the appropriate nutrients.

What kind of specialty formulas do you offer?

We offer two specialty formulas:

HiPP Comfort formula is for babies with digestive troubles, unregular bowel movements, gas, constipation, and colic issues.

HiPP Anti-Reflux formula is for babies with regurgitation issues and spit-up.

What's the differnce between HiPP Combiotik German and Hipp Combiotik Dutch?

The German and Dutch HiPP Combiotik ranges differ only in 1) packaging and 2) starch content:

Packaging: The Dutch version comes in 800g metal cans, while the German version is packaged in 600g sustainable cartons.

Starch content: The Dutch range is completely starch-free in every stage. The German range mostly contains starch, but some stages are also starch-free and are equivalent to the Dutch version:

HiPP Combiotik PRE German → starch-free (equivalent to Dutch Stage 1)

HiPP Combiotik Stage 1 German → contains starch

HiPP Combiotik Stage 2 German → contains starch

HiPP No Starch Combiotik Stage 2 German → starch-free (equivalent to Dutch Stage 2)

HiPP Combiotik Stage 3 German → contains starch

We only sell the German version. Please note that both the Dutch and German versions are produced at the same manufacturing facility in Germany.

If you need help choosing the right formula for your baby, please contact our customer service team for a personalized recommendation.

Can I prepare formula in advance, for nights or outings?

Prepare each bottle fresh, right before feeding. Mixed formula shouldn’t be stored in the fridge for later: bacteria can multiply even there.

What you can get ready ahead of time: boil water, let it cool to about 50 °C (122 °F) and fill it into a clean thermos, and measure the powder into a clean, dry container. When your baby is hungry, mix both in the bottle, shake well, check the temperature and feed.

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How do I switch my baby from a US formula to HiPP or Holle?

Switch step by step, one bottle at a time: on the first day, replace one bottle with the new formula, on the second day two, and so on. Don’t mix two different formulas in one bottle, and prepare the new one exactly as its instructions say, with its own scoop.

Some babies hardly notice the change, others need a few days — sometimes up to two weeks. During that time, a sensitive tummy may react with a little more spit-up, gas or a change in stools. A new taste can take a few tries, so be patient.

How do I check that my baby’s bottle isn’t too hot?

Drip a little formula on the inside of your wrist: it should feel pleasantly warm, not hot. The right drinking temperature is about 37 °C (98.6 °F), body temperature — a thermometer helps if you’re unsure.

What water should I use to prepare formula?

Use fresh drinking water and boil it before preparing infant formula; if it comes from the tap, let it run for a moment first. If you prefer bottled water, choose one that is low in sodium and minerals and suitable for babies — formula already contains all the minerals your baby needs.

How much formula does my baby need per feed?

In the first months, your baby can drink as often and as much as they want — every baby’s needs are different and can change from day to day. The amounts in the feeding table are averages for babies of that age, so a little left in the bottle simply means your baby is full.

Hunger signs: smacking or pursed lips, turning the head to search, restlessness, whimpering — crying comes last. Full signs: pushing the teat out, turning away, pushing the bottle away, yawning. Noting the amounts over 24 hours gives you a good overview.

Can I give my baby oat milk or another plant drink instead of formula?

Not in the first year. Plant drinks such as oat, soy or almond drinks can’t replace breast milk or formula: they don’t provide the nutrients a baby needs, and many contain added sugar. Before the first birthday, neither cow’s milk nor plant drinks should be given as a drink.

Which baby formulas does Little Formula sell?

Little Formula sells the German versions of HiPP and Holle formulas: HiPP Combiotik (cow milk), HiPP PUR (whole milk), HiPP HA (hypoallergenic), HiPP Goat, the specialty formulas HiPP Comfort and HiPP Anti-Reflux, and the Holle cow milk formulas — from PRE for newborns up to toddler milk.

Is the formula still OK to use if the carton package is dented?

If only the carton or outer packaging is dented or damaged, and the silver foil seal is intact and has not been punctured, the product is perfectly safe to use.

If your formula arrives so badly damaged that it is leaking or the contents are spilling out, please take clear photos of the damage immediately. Do not throw away the damaged product until you have submitted a refund request to our customer service team and received approval.

Please include sufficient photos showing the damage, the product, and the packaging with your claim. If you are unable to provide enough photos or cannot provide any photos at all, we will not be able to approve a refund or send a replacement.

How should I store formula and how long can it be used after opening?

Please store formula in a cool, dry place indoors, away from heat sources and sunlight. Please also do not store opened formula in the refrigerator, as the powder can become damp and spoil there. Never freeze formula. Properly storing formula can help ensure it remains fresh and safe until the expiration date on the packaging! Opened milk formula should be used within three weeks.

How do I check the batch number of my formula in case of a recall?

Every formula order comes with a batch report showing the batch number and expiration date. You don’t need to do anything — we archive all batch numbers and, in the unlikely event of a recall, we will contact affected customers directly. We provide this extra level of transparency for your peace of mind. To our knowledge, no other online formula shop offers this.

Where do I see the expiration date of the formula?

The expiration date is printed on the bottom of the formula container in German date format (DD/MM/YY, for example: 31/12/26 = 31st December 2026).

We guarantee a minimum of 6 months of shelf life on all formula you receive, although most products have a much longer expiration date. You can view the current batch expiration date on each formula product page.

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Where are our products sourced from?

Our products are sourced directly from the manufacturers or official wholesalers, ensuring freshness and authenticity. Made with clean ingredients and fully following strict EU standards, you can feel confident in every purchase for your baby.

How long can a prepared bottle of formula be kept?

Feed a bottle of formula right after preparing it and use it within one feed — about 30 minutes, one hour at most. Short breaks for burping are fine, but after a longer break or a nap, pour the rest away.

Never keep leftovers for a later feed and don’t keep bottles warm: bacteria multiply quickly in lukewarm milk. If your baby drinks slowly, prepare smaller portions and mix a fresh one when needed.

Still stuck? Message our team — real people, usually within a day.