HiPP PUR PRE

DHA (docosahexaenoic acid) is an omega-3 fatty acid that plays an important role in a baby’s early development.

During the first months and years of life, a baby’s brain, eyes, and nervous system develop very rapidly. DHA is a key building block of the brain and the retina (the part of the eye responsible for vision). Because of this, it is especially important for normal brain and visual development.

Babies naturally receive DHA through breast milk, depending on the mother’s diet, or through infant formula that is enriched with DHA. Since babies cannot produce enough DHA on their own, they rely on these external sources.

In short: DHA supports healthy brain development and vision in early life, which is why it is required by law in all infant formula in the EU.

HiPP PUR — PRE, Stage 1, Stage 2, Stage 3 and Toddler Milk — is made without palm oil: it uses whole milk and keeps its natural milk fats instead.

HiPP Combiotik, HiPP HA, HiPP Goat, HiPP Comfort, HiPP Anti-Reflux and the Holle formulas contain palm oil as part of their vegetable oil blend. The ingredient list on each product page shows the exact oils.

Every raw material is strictly tested, and a new ingredient only goes into HiPP infant formula once its safety and benefit are scientifically proven, often in long-term clinical studies led by renowned pediatricians. For raw materials and finished formula alike, HiPP sets stricter limits than the law requires, and every pack is checked before it is sold.

Yes, many parents choose HiPP PUR Whole Milk for babies with sensitive digestion.

Whole milk–based formulas are often well tolerated because they contain a natural milk fat structure that is closer to breast milk compared to skim-based formulas. This can make them feel gentler on the stomach for some babies. As a result, some infants with a sensitive digestive system may thrive better on whole milk formulas than on standard cow’s milk.

However, every baby is different and if your child has persistent digestive issues or suspected intolerance, it’s best to check with a pediatrician before making changes.

Yes. All HiPP formulas contain fish oil: it is the source of their DHA, which EU law requires in infant formula, and it is listed among the allergens of every HiPP formula.

Holle formulas take their DHA from microalgae instead, if you are looking for a formula without fish oil.

Yes. HiPP PUR formulas contain soy lecithin as an emulsifier, so soy is listed among their allergens, together with lactose, milk, milk products and fish oil.

Unfortunately not. Our Baby formula and foods are hygienic and perishable food products that can not be returned. If we were to accept a return, we would be unable to verify its authenticity, putting all other customers at risk. We only sell baby food products delivered directly from the manufacturer or designated wholesale distributor.

If you wish to cancel your order, please contact our customer service via our help desk (see the lower left corner where it says “Help”) within 30 minutes. We cannot guarantee a refund if you do not contact us within 30 minutes of your purchase. Our warehouse aims to pack and ship orders as quickly as possible to meet delivery deadlines.

Please note: A 5% cancellation fee applies to canceled orders, as the payment providers charge non-refundable payment processing fees that are not returned to us when a refund is issued. This fee simply helps cover those costs and is not a source of profit for us.

We offer several secure payment options for your convenience, including credit card, PayPal, Apple Pay, and Google Pay.

Yes. All payments are processed through secure, encrypted systems to ensure your personal and payment details are fully protected at every step.

Yes. In addition to credit cards, you can use Apple Pay, Google Pay or Paypal express checkout for a quick and seamless checkout experience.

Please make sure to carefully check your shipping address before completing checkout, as many customers have saved or outdated addresses in express checkout options.

You can apply your coupon code directly at checkout in the designated “Add discount” field.

To use store credit, simply log in to your account or enter your email address at checkout. Your available store credit will then appear automatically, and you can apply it toward your order before completing payment.

No! All customs duties and tariffs are prepaid by us. You only pay the price you see at checkout. Enjoy smooth, worry-free shopping with no hidden costs.

If you receive a customs or duties bill from FedEx, don't worry. In the rare event that this happens, simply send a copy of the bill (including all pages) to our customer support team, and we'll take care of it as quickly as possible.

These situations are uncommon, and you can rest assured that we handle customs-related issues on your behalf.

We offer free express shipping on orders over $150. For orders under $150, express shipping costs $19.95.

We aim to dispatch your order within 24 hours of it being placed. Once shipped, delivery from Germany to the USA takes 2–4 business days, depending on your location.

Please note that we don’t ship on weekends or German national holidays.

All orders are shipped from our warehouses in Berlin, Germany. Our climate-controlled facility is regularly inspected and maintained to meet strict food safety and quality standards, ensuring your formula is stored under optimal conditions before shipment.

Once your order has been shipped, you will receive a shipping confirmation email and SMS containing your FedEx tracking number and direct tracking link to your order, so you can easily check the latest delivery updates anytime.

Yes. Once your order has shipped, you will receive a FedEx tracking link in your shipping confirmation email. Open the tracking link to manage your delivery preferences, including selecting a convenient FedEx pickup location. If you are away, you can also choose a vacation hold for your shipment.

No, we do not deliver to PO boxes. Please provide a physical street address to ensure successful delivery of your order.

German formulas, like HiPP formulas, have decades of trust with parents worldwide. They are made under strict EU organic standards, which are stricter than USDA organic, and are known for rare or no recalls. German formulas are based on the latest scientific research and contain no harmful ingredients such as corn syrup, artificial flavors, pesticides, antibiotics, or GMOs.

This combination of safety, quality, and science is why many parents and pediatricians worldwide consider German formula the gold standard for babies.

Every order comes with a printed feeding guide in English! So you can be confident in feeding your baby the correct amount of formula!

To ensure correct proportions, every one of our formulas comes with a manufacturer-provided scoop. Please only use the provided measuring spoon to dose in the proper quantities, ensuring your baby always receives the appropriate nutrients.

We offer two specialty formulas:

HiPP Comfort formula is for babies with digestive troubles, unregular bowel movements, gas, constipation, and colic issues.

HiPP Anti-Reflux formula is for babies with regurgitation issues and spit-up.

The German and Dutch HiPP Combiotik ranges differ only in 1) packaging and 2) starch content:

Packaging: The Dutch version comes in 800g metal cans, while the German version is packaged in 600g sustainable cartons.

Starch content: The Dutch range is completely starch-free in every stage. The German range mostly contains starch, but some stages are also starch-free and are equivalent to the Dutch version:

HiPP Combiotik PRE German → starch-free (equivalent to Dutch Stage 1)

HiPP Combiotik Stage 1 German → contains starch

HiPP Combiotik Stage 2 German → contains starch

HiPP No Starch Combiotik Stage 2 German → starch-free (equivalent to Dutch Stage 2)

HiPP Combiotik Stage 3 German → contains starch

We only sell the German version. Please note that both the Dutch and German versions are produced at the same manufacturing facility in Germany.

If you need help choosing the right formula for your baby, please contact our customer service team for a personalized recommendation.

Prepare each bottle fresh, right before feeding. Mixed formula shouldn’t be stored in the fridge for later: bacteria can multiply even there.

What you can get ready ahead of time: boil water, let it cool to about 50 °C (122 °F) and fill it into a clean thermos, and measure the powder into a clean, dry container. When your baby is hungry, mix both in the bottle, shake well, check the temperature and feed.

Switch step by step, one bottle at a time: on the first day, replace one bottle with the new formula, on the second day two, and so on. Don’t mix two different formulas in one bottle, and prepare the new one exactly as its instructions say, with its own scoop.

Some babies hardly notice the change, others need a few days — sometimes up to two weeks. During that time, a sensitive tummy may react with a little more spit-up, gas or a change in stools. A new taste can take a few tries, so be patient.

Drip a little formula on the inside of your wrist: it should feel pleasantly warm, not hot. The right drinking temperature is about 37 °C (98.6 °F), body temperature — a thermometer helps if you’re unsure.

Use fresh drinking water and boil it before preparing infant formula; if it comes from the tap, let it run for a moment first. If you prefer bottled water, choose one that is low in sodium and minerals and suitable for babies — formula already contains all the minerals your baby needs.

In the first months, your baby can drink as often and as much as they want — every baby’s needs are different and can change from day to day. The amounts in the feeding table are averages for babies of that age, so a little left in the bottle simply means your baby is full.

Hunger signs: smacking or pursed lips, turning the head to search, restlessness, whimpering — crying comes last. Full signs: pushing the teat out, turning away, pushing the bottle away, yawning. Noting the amounts over 24 hours gives you a good overview.

Not in the first year. Plant drinks such as oat, soy or almond drinks can’t replace breast milk or formula: they don’t provide the nutrients a baby needs, and many contain added sugar. Before the first birthday, neither cow’s milk nor plant drinks should be given as a drink.

Little Formula sells the German versions of HiPP and Holle formulas: HiPP Combiotik (cow milk), HiPP PUR (whole milk), HiPP HA (hypoallergenic), HiPP Goat, the specialty formulas HiPP Comfort and HiPP Anti-Reflux, and the Holle cow milk formulas — from PRE for newborns up to toddler milk.

If only the carton or outer packaging is dented or damaged, and the silver foil seal is intact and has not been punctured, the product is perfectly safe to use.

If your formula arrives so badly damaged that it is leaking or the contents are spilling out, please take clear photos of the damage immediately. Do not throw away the damaged product until you have submitted a refund request to our customer service team and received approval.

Please include sufficient photos showing the damage, the product, and the packaging with your claim. If you are unable to provide enough photos or cannot provide any photos at all, we will not be able to approve a refund or send a replacement.

Please store formula in a cool, dry place indoors, away from heat sources and sunlight. Please also do not store opened formula in the refrigerator, as the powder can become damp and spoil there. Never freeze formula. Properly storing formula can help ensure it remains fresh and safe until the expiration date on the packaging! Opened milk formula should be used within three weeks.

Every formula order comes with a batch report showing the batch number and expiration date. You don’t need to do anything — we archive all batch numbers and, in the unlikely event of a recall, we will contact affected customers directly. We provide this extra level of transparency for your peace of mind. To our knowledge, no other online formula shop offers this.

The expiration date is printed on the bottom of the formula container in German date format (DD/MM/YY, for example: 31/12/26 = 31st December 2026).

We guarantee a minimum of 6 months of shelf life on all formula you receive, although most products have a much longer expiration date. You can view the current batch expiration date on each formula product page.

Our products are sourced directly from the manufacturers or official wholesalers, ensuring freshness and authenticity. Made with clean ingredients and fully following strict EU standards, you can feel confident in every purchase for your baby.

Feed a bottle of formula right after preparing it and use it within one feed — about 30 minutes, one hour at most. Short breaks for burping are fine, but after a longer break or a nap, pour the rest away.

Never keep leftovers for a later feed and don’t keep bottles warm: bacteria multiply quickly in lukewarm milk. If your baby drinks slowly, prepare smaller portions and mix a fresh one when needed.