EU organic formula
Every bottle, the European way.
Authentic European baby formula, bought directly from HiPP & Holle and delivered to your door in 2–4 business days.
- EU organic
- No corn syrup
- Duties paid
New here20% off your first order
4.8 on Trustpilot · Packed in Berlin
US vs. EU formula
You read every label. So did we.
Here’s what’s different in the box.
| Typical US formulavs. typical US formula | EU organic | |
|---|---|---|
| Main carbohydrate1 | US: Lactose not required, corn syrup allowed | Lactose, like breast milk |
| GMO ingredients2 | US: Allowed | Banned in EU organic |
| Growth hormones in dairy3 | US: Allowed | Banned since 1999 |
| DHA (omega-3)4 | US: Optional | Required in infant formula |
| Pesticide limit5 | US: No formula-specific limit | Near zero: 0.01 mg/kg |
Sources
- EU: lactose min. 4.5 g/100 kcal, Delegated Reg. (EU) 2016/127, Annex I. US: no carbohydrate source set, 21 CFR 107.100.
- EU: GMOs prohibited in organic production, Reg. (EU) 2018/848, Art. 11.
- US: rbST approved by FDA in 1993. EU: banned by Council Decision 1999/879/EC.
- EU: DHA 20–50 mg/100 kcal mandatory, Delegated Reg. (EU) 2016/127, Annex I. US: optional, 21 CFR 107.100.
- EU: max. 0.01 mg/kg per pesticide in infant formula, Delegated Reg. (EU) 2016/127, Art. 4. US: no pesticide limit specific to infant formula; only general tolerances for raw crops apply (40 CFR Part 180).
Breast milk is best for babies. Talk to your pediatrician before switching formula.
Our formulas
Discover our formulas by category.
Formula Quiz
Not sure which one? Find it in 60 seconds.
Five quick questions. One clear recommendation.
Start the Formula Quiz
From Germany to your door in 2–4 business days
Every order leaves our German warehouse within 24 h on business days and flies express — with full tracking from the first scan to your doorstep.
- Ships within 24h on business days
- Full door-to-door tracking
- Delivered in 2–4 business days
The price at checkout is the price you pay
All duties and tariffs are covered by us — your delivery never rings the doorbell with a surprise invoice, and there is no customs paperwork for you.
- All duties & tariffs covered
- No customs paperwork for you
- No hidden costs, ever
Fresh stock, never clearance
We buy directly in Germany and rotate stock continuously — every formula leaves with at least 6+ months until expiration, batch-checked before shipping.
- 6+ months shelf life guaranteed
- Sourced directly in Germany
- Batch-checked before shipping
Instructions you can actually read
A step-by-step feeding guide in US English is printed with every order — measurements already converted, stage-by-stage guidance, no guesswork.
- Printed with every order
- US measurements & water ratios
- Stage-by-stage guidance
Our warehouse in Berlin
HiPP & Holle formula, straight from Germany.
Every box is packed by our own team and shipped to US families.
- Bought directly from HiPP & Holle
- Stored cool and dry, batch tracked
- 6+ months until best-before on every box
What parents say
Verified reviews, by real parents
- “Nothing to pay at customs.”
- “Faster than my pharmacy refills.”
- “Dates a full year out.”
- “From colicky to calm.”
- “The English guide made switching easy.”
- “Both of my babies have done excellent on it.”
Real parents, real reviews
Why parents trust us
Excellent on Trustpilot
“They’re the only ones I trust with my little’s formula.”
Glenn S. · Verified “Excellent products, excellent prices and extremely fast shipping!”
Keely O. · Verified
- Packed in Berlin within 24 hours, 6+ months best-before
- 2–4 business days to your door FedEx Express, duties paid
- Original German packs same as in German stores
New customer offer
Your first order: 20% off or free shipping.
- Cart $150+20% off your order
- Cart under $150Free shipping
First order only, once per household, one code per order. Free shipping from $150, otheriwse $19.95.
Quick answers
Questions? We’re here.
Which stage does my baby need?
PRE and Stage 1 are both suitable from birth. For newborns we recommend PRE, Stage 1 is a little more filling. Stage 2 is from 6 months, Stage 3 from 10 months. Still unsure? Take our Formula Quiz, write to us or ask your pediatrician.
Do I pay customs or extra fees?
No. Duties and taxes are included. The price at checkout is what you pay.
Can I switch from a US formula?
We recommend a slow transition, bottle by bottle. But always ask your pediatrician first, especially if your baby has special dietary needs or allergies.
Is this the original German formula?
Yes. The same HiPP and Holle packs sold in German stores, batch tracked and shipped from Berlin.
Still need help? Contact us!
Anna, Lena and Ben reply within 24 hrs, Mon–Fri. Most of the time much faster 😉
Contact us